Do people turn to visible reminders of group identity under stress?

Abstract

How do people cope with stress? Research suggests that people have a number of strategies, including turning to the groups to which they belong, increasing feelings of identification and affiliation. We examine a novel extension of this strategy: adopting visible reminders of one's group identity. In two experiments (Ns = 103 and 194), we explore whether students are more likely to use an artifact that displays their university identity in situations of high, compared to low, evaluative stress. In Experiment 1, students were more likely to choose a university-branded pen (vs. an identical unbranded pen) to complete exam questions when their performance would be evaluated versus not. In Exper..